MarkevioMedia buying

ENFR

Media buying

We buy
the media.

Markevio is a media buyer. We plan the spend, buy the placements, and move the money every week toward what is actually working. Search, social, programmatic, CTV and retail.

Send a budget How we buy
The job
Plan, buy, reallocate
Channels
Search through to CTV
Cadence
In the accounts every week
The call
Keep, cut or move

The buy

Where a buyer puts the money.

Five markets, plus the measurement that decides which lines stay. Nothing stays on because it was on last month.

01Paid socialMeta, TikTok, Snapchat, Pinterest, LinkedIn 02Search and shoppingGoogle Ads, Microsoft Advertising 03ProgrammaticDisplay, video, native, private deals 04Connected TVStreaming, with a frequency cap that holds 05Retail mediaAmazon Ads and retail networks 06MeasurementOne goal, two guardrails, a weekly call

The buyer

Ads are running. They are not being bought.

A media buyer reads the plan against delivery: cost, frequency, inventory, creative. What holds stays. The line that stopped earning gets cut or moved.

Bids, exclusions and deals are the work. A cheap CPM on inventory you would not pay for is not a saving.

Bring your own creative, or a studio’s. We say whether it deserves the spend, then we buy.

A city bus carrying a paid advertisement.

Method

Four buying moves, then a call.

  1. 01

    Frame

    Goal, margin, markets, what we will not buy. An auction needs a target.

  2. 02

    Split

    Each line gets a job: protect the brand, find new demand, or close the sale.

  3. 03

    Buy

    Structure, bids, exclusions, deals. If the spend can’t be read, it can’t be steered.

  4. 04

    Hold

    Pace against the plan. Keep, cut or move, written down, then picked up next week.

Read the method

Contact

Send the monthly number.

Goal, markets, what is already live. We’ll come back with how a buyer would place it.

Open a brief